đ How to turn Your Lean Canvas into a Merchandise Marketing Campaign for Your MSME (SolarPunk City)
đ How to turn Your Lean Canvas into a Merchandise Marketing Campaign for Your MSME (SolarPunk City)
SolarPunk Marketing Agenda #0: How Silhouette Artists are transforming marking with the Lean Canvas and custom merch with oS3.
đ The SolarPunk Agenda Series is a collection of guides and resources for one person businesses, conscious creators, and platform teams that are designed to help you clarify your purpose so you can increase your focus, improve your productivity, and unlock your creativity for any product, project or city that you want to bring to life.
Hey SolarPunk Gang đȘŽ,
Iâve been thinking about Merch Designers, Silhouette Artists, and Cricut Creators a lot recently. Each Merch designer/ print-on-demand specialistâŠwhatever you want to call themâŠis like a self contained market where Small Businesses can create affordable swag to get the word out about their brand.
My mom, the genius behind JRâs Joyous Creations, is a Silhouette Artist (Hey, mom đ). Since I was a kid, sheâs been teaching people how our imaginations can become whatever we want through arts and crafts. Sheâs a master of bringing more beauty into the physical world.
My mom, and many other Merch Designers, shouldnât have to waste their time on the cesspool that is social media. I donât want my mom learning about the algorithm. I donât want my mom having to think about optimal times to post. I donât want my mom having to deal with gremlins who get off on being a**holes in the comments for no reason other than to watch chaos play out. I want my mom doing what she does bestâŠputting out her joyous creations.
Chances are, youâre like my mom. Youâre not as smart, sweet, and creative as she isâŠthatâs impossible. Iâm saying youâre like my mom because youâre sick of having to use social media because everyone says you should. Youâre like my mom because youâd like to focus on what you do best and get the word out for what you love to do without having to dance like a puppet on TikTok for no reason.
In today's SolarPunk Marketing Agenda, weâll be laying out ourStoryâs plan for helping you discover a new way to promote what you do.
Coming up:
Whatâs the purpose of our SolarPunk Marketing Agenda?
What marketing problem are we solving for MSMEs?
How will Merchandise Marketing with oS3 solve your problem?
How can you apply this to your SolarPunk City?
Introduction
We havenât worked on oS3âs Marketing Platform for the past few weeks, but now that some critical processes are getting defined, itâs time for us to implement our campaign strategy across our ecosystem. Today, weâre exploring our 3breathsat3 and JRâs Joyous Creations are redefining how One Person Businesses, Farmers Markets, Merchandise Marketers, and MSMEs advertise.
Specifically, we want to show you how to turn your Lean Canvas into an effective and creative marketing campaign that connects with your customers.
Practical Problem
After working with a wide range of clients, weâve noticed the same problem popping up over and over. MSMEs (Conscious Creators) know they have to promote their products and they understand that social media is something that they should be doing, but most avoid posting often, if at all.
đ”âđ« Unclear Purpose: Most social media campaigns donât have a clear sense of direction, so MSMEs are overwhelmed by not knowing where to start.
đ„ž Limited Focus: Doing social media well is not easy. Itâs time consuming. Every time an MSME has to use social media, theyâre taking focus away from their core business.
đŽ Poor Productivity: MSMEs only have so many hours in a day, and small teams that are all working hard. The more someone spends on social media, the less value theyâre producing towards their business plan.
đ€ No Creativity: Without a clear marketing strategy, teams share less authentic and creative content thatâs less engaging to their audience.
What can oS3 do about this?
Simple Solution
ourStoryâs Open Source Chief Marketing Office, 3breathsat3, is creating a SolarPunk Marketing Framework that helps MSMEs effortlessly turn their Lean Canvas Business Model into an oS3 Merchandise Marketing Campaign.Â
Design Risk Register: Outline the risks your customers face without your Lean Canvas Business Model
Build Contingencies: Partner with a Silhouette Designer to define how youâll promote your solution on merch
Operate Campaigns: Launch an oS3 Merchandise Marketing Campaign to boost exposure and drive sales
How will these steps help ourStoryâs network?
Benefits:
Our SolarPunk Marketing Framework brings a lot of unique benefits to actors in our ecosystem.
đ Clarify Your Purpose: Stop posting to social media with a clear intention. Your Lean Canvas Business Model serves as your marketing foundation, so you can be confident that everything you post is directly tied to improving one or more aspects of your business model.
đŹ Increase Your Focus: Connect with your customers by focusing on the risks that worry them most. Your marketing campaign will be rooted in empathy and your customers will trust you more because you actually understand them.
âČïž Improve Your Productivity: Your business model becomes the contingency plan that your customers need. Rather than reinventing the wheel, youâll use the Lean Canvas that youâve already completed and partner with a Silhouette Designer to find innovative ways to turn your business plan into merch.
đš Unlock Your Creativity: Your automated campaigns on social media serve a much deeper purpose now. Each social media post becomes a part of your print-on-demand marketplace. Now, your social media posts can generate income for you, giving you more resources to pour into the aspects of your business that you care about most.
How will we make this a reality for MSMEs, JRâs Joyous Creations, and other Silhouette Designers?
Proposal
What are we proposing for oS3âs SolarPunk Marketing Framework? How will we make these benefits a reality for MSMEs?
Weâll be making this a reality with all of the resources below. You can implement them yourself or reach out to us if youâd like help along the way.
First, complete your lean canvas to create the foundation for your marketing campaign by watching âCapture Your Business Model in 20 Minutesâ by Ash Maurya:
Second, weâll teach you how to connect with your customers in a neglected approach - building a risk register for them with âRisk Management Basicsâ by Google Career Certificates:
Third, weâll clarify how your Lean Canvas Business Model solves each of the risks you outlined like nobody else can. Letâs start by defining how your ideas look on a t-shirt before moving to other products:Â
Finally, oS3 will give you a 28-day marketing strategy that you can repeat month after month to gain a deeper connection with your customers while youâre able to get more and more creative with your delivery:
Opportunity
3breathsat3 is working within the Licensed Merchandise Market â project to be valued at 400.93B by 2032 with a CAGR of 4.5% from 2023 to 2032 â and sees a large opportunity for our growth if we approach the challenge with thoughtful questions, pragmatic experiments, and sensemaking reports.
Question: How can Merchandise Marketing be used to help make SolarPunk Cities a reality?
Experiment: If 3breathsat3 acts as the Owner of ourStoryâs Marketing Platform by producing SolarPunk Farmers Markets that provide Merchandise Marketing opportunities for MSMEs to consume, then weâll replace corrupt, centralized, advertising institutions with conscious, decentralized, advertising institutions that function like cell lysosomes and balanced solar plexus chakras for our city blocks and cities.
Reports: Weâll be producing regular reports for how weâre making this a reality in Chicago so you can implement this wherever you live. Weâll be partnering with Chicagoâs Farmers Markets to transform this location at 3036 W Chicago Avenue into the cityâs first SolarPunk Market.
Thanks for reading todayâs SolarPunk Agenda!Â
Why Us:
3breathsat3âourStoryâs Open Source Chief Marketing Office (oSCMO)âis a Merchandise Marketer with 12 years of experience developing Industry 5.0 Marketplaces for Farmers Markets and MSMEs.
Our greatest strength is creating Fractal Civil Engineering Frameworks that empower Conscious Creators & One Person Businesses to build Marketing Platforms, and we have a talent or creating Biomimicry Illustrations that make humanityâs Advertising Institution more tangible by relating it to our Cell Lysosomes and Solar Plexus Chakras (528 Hz).
We are passionate about designing the risks, contingencies, and campaigns needed to build SolarPunk Startups with the power to operate the SolarPunk Cities of the future, and we value shadow work, presence, and willpower.
Letâs groove together:
At ourStory, we believe everything is music, and weâre dedicated to making SolarPunk Cities that jam at the beat of their own drums. We identify as humans, and weâre here to collaborate with other humans who want to help the planet chill so we can have more fun while weâre here together.
We fell in love with SolarPunk after seeing the captivating concept art, but got frustrated when it seemed nobody was taking steps to make these dreams a reality.
Weâre putting our Civil Engineering degree to good use by translating our experience as a project engineer/manager on commercial construction projects totaling $800M+ into a free and open source workbook for conscious creators who want create SolarPunk Startups with the power to design, build, and operate SolarPunk Cities.
See you next time,
Jacques